A pitch-ready media plan, in minutes
Give us your brief. Get back an 8-slide deck, a full Excel model, and an interactive dashboard, with the channel mix, budget split, forecast and flight plan all worked out. Built on 30+ years of media buying.
Media planning is stuck between slow and shallow
Agencies and consultants take days or weeks and bill for every revision. The alternative is a blank spreadsheet, guesswork CPMs, and a plan you cannot defend when finance asks how you got there. Neither lets you move at the speed the work demands.
Media Buyer gives you both speed and rigour: a complete, defensible plan in the time it takes to fill in a brief.
One brief. Three finished deliverables.
Not a chat transcript or a rough outline. Three polished assets you can present, model against, and share the same day.
8-slide PowerPoint deck
Pitch-ready and brand-styled. Title, the brief, recommended media mix with a doughnut chart, performance forecast, three budget scenarios, a monthly flight plan, channel-by-channel rationale, and risks with mitigations. Walk into the room and present.
5-tab Excel model
Executive summary, full channel allocation with the CPM, CTR and conversion math shown, conservative / balanced / aggressive scenarios side by side, a channel-by-month phasing matrix, and the written rationale. Finance can stress-test every number.
Interactive HTML dashboard
A self-contained dashboard you can open in any browser and share with a link. Flip between scenarios, explore the channel split, and see how spend and forecast move together. No software to install.
From brief to boardroom in four steps
Fill in the brief
Objective, audience, budget, timeline, market and keywords. A few minutes is all it takes.
The engine runs
It selects the right channel template, overlays live cost data, and builds the full funnel forecast.
Get your plan
The deck, the Excel model and the dashboard land in your inbox within minutes.
Refine with the advisor
Ask questions, test alternatives, and rework the mix with an advisor that knows your brief.
The rigour of a senior planner, on tap
13 channels, planned together
From Broadcast TV, Radio and Out of Home to Paid Search, Paid Social, Mobile, Native, Affiliates and Sponsorships. The full mix, not just the digital slice.
Live keyword and CPC data
Add your seed keywords and the plan pulls real search costs and volume for your market, so the Paid Search numbers reflect what you will actually pay, not a stale rate card.
Full-funnel forecasting
Impressions to clicks to registrations to first deposits or sales. Every channel carries its own conversion math, with cost-per-response and cost-per-acquisition worked out for you.
Three scenarios, every time
Conservative, balanced and aggressive variants are generated automatically so you can show the downside, the plan, and the upside in one conversation.
Month-by-month flight plan
Spend is phased across your campaign dates with a sensible build, hold and decay curve, broken out by channel and by month.
Your media advisor on call
Ask follow-up questions, pressure-test the mix, and rework the strategy with an advisor that already knows your brief and remembers the conversation.
Built for the people who own the plan
For agencies
Win more pitches and service more clients without growing the planning team.
- Turn briefs into client-ready decks in minutes, not billable days
- Pitch with confidence: every channel choice is backed by numbers and a written rationale
- Take on more accounts without adding planners
- Walk into new-business meetings with a finished plan, not a promise
For CMOs and marketers
Plan with authority, defend the budget, and move without waiting on an agency.
- Get a defensible plan to put in front of the board and finance
- Stop waiting on agency timelines to model a new idea
- See the trade-offs across the whole channel mix before you commit budget
- Keep planning in-house and in your control
Lock in $49.99 a month, for life
The first 100 members set their price now and keep it forever. After that, the price is $99.99 a month. Start with your first plan free.
Founding member
Locked for life
- Unlimited media plans
- Deck, Excel model and interactive dashboard
- Live keyword and CPC data
- Media advisor with full brief context
- Your price never increases
First plan free. No card required to start.
Standard
The price after the first 100
- Unlimited media plans
- Deck, Excel model and interactive dashboard
- Live keyword and CPC data
- Media advisor with full brief context
Become a founding member first to lock in $49.99.
Plans in minutes, not days
Built on 30+ years of media buying
Cancel anytime
Good to know
What do I actually get from one brief?
Three files: an 8-slide PowerPoint deck, a 5-tab Excel model, and an interactive HTML dashboard. All built from your inputs and emailed to you within a few minutes.
How accurate are the numbers?
The forecasts are built on a channel rate card refined over 30+ years of media buying, and when you supply keywords the Paid Search costs are pulled from live search data for your market. Every assumption is shown, so you can adjust and re-run.
Is the first plan really free?
Yes. Sign up and build your first full media plan at no cost and with no card required. You only subscribe when you want to build more.
What does "locked for life" mean?
Founding members pay $49.99 per month for as long as they stay subscribed. That price never increases, even when the standard price is $99.99. It is limited to the first 100 members.
Can I cancel anytime?
Yes. It is a monthly subscription you can cancel whenever you like, straight from Stripe.
Build your first plan free
See exactly what you get before you pay anything. Then lock in the founding price while seats last.